A New Chapter: From Rothenberg to Inside Elections

by Nathan L. Gonzales January 13, 2017 · 9:30 AM EST

According to branding experts, you’re supposed to change the name of your company every two years. It builds loyalty and boosts profits. Wait…that’s not what they’re saying? You’re probably thinking, that sounds like the same experts who said Hillary Clinton would be the next president.

Two years ago, I took over The Rothenberg Political Report – a respected nonpartisan brand that Stu spent over 25 years cultivating – and renamed it The Rothenberg & Gonzales Political Report. But that was always a bridge to another chapter. 

I’m excited to introduce you to Inside Elections with Nathan L. Gonzales (because having a short name would apparently be too easy). 

Inside Elections is actually English for “inside elections.” It both describes what the Report has been for nearly 30 years and reflects what the company will continue to be and do.

Inside Elections provides nonpartisan analysis of campaigns for Senate, House, governor and president. We’ll continue to dive deep into the most important races that will shape our government and introduce readers to the candidates who will become lawmakers. And, most importantly, we’ll continue to be nonpartisan and dispassionate.

We’ll continue to use a combination of quantitative and qualitative data and rely on sources in Washington, D.C. and around the country for comprehensive coverage. And we’ll focus on deepening our analysis while making it easier to access and digest.

I’m continuously grateful to Stu for hiring me over 15 years ago and spending countless hours imparting his electoral wisdom. And I’m excited for his ongoing help and support as a Senior Editor.

The initial changes will be small, but we’ll be adding to our team and improving the ways we deliver our analysis in the weeks, months, and years ahead.

Thank you for being a loyal reader and I’m confident that you’ll enjoy the next chapter of the Report with Inside Elections. Always feel free to contact me if you have questions.